Build client base4/3/2023 ![]() ![]() Partner With Other CompaniesĪ good way to diversify your client base is to reach out to companies in your industry that provide services related to your business. And expanding to places where you normally don't do PR and marketing, you might unearth a new client base you were originally unaware of. ![]() Diversify Your OutreachĪt, we learned that by being creative with our outreach through social media, contests, conventions, speaking engagements, content articles, and much more, we find new customers of various backgrounds. – Ben Walker, Transcription Outsourcing, LLC 6. You have to do the research and data collection beforehand in order to correctly diversify your client base. Just because you think teenagers, for example, will buy what you're selling, doesn' t mean they will actually buy it. If you don' t know for sure who else will buy what you're selling, it will be a very painful and long process. I've met some of my favorite clients at venues with live music. They attract a pretty diverse crowd of professionals from different industries who have particular common interests. Los Angeles, in particular, has so many different events centered around art, music, and especially entertainment. I've had luck hanging out at events that were not centered around tech. – Angela Delmedico, Elev8 Consulting Group 2. Lastly, jump in! Get involved in specific markets, and you will be working with those markets. Third, target the market(s) with cold calls, emails, networking activities, and events. Second, research the market(s) and what they need. First, identify the market(s) you want to go after. A mentor once recommended that determining five niches is key. My client base was too diversified in the early days. What's one tip for diversifying your client base? 1. We asked eight entrepreneurs from FounderSociety (FS) the following question: Q. Between cold calling, researching, and networking events, there's plenty of ways you can expand your client base, and your business will thank you for it. ![]()
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